Digital channels working together
PPC sits at the very heart of Kinase and is the basis on which we built the agency.
We are excited that after many years PPC continues to evolve in new and interesting ways meaning there’s always something new to learn or a way to give our clients an additional competitive advantage.
Kinase works with Google and Bing to optimise search and shopping campaigns to your KPIs. We work with our clients as partners in order to draw up strategies together which will maximise growth and revenue.
Not all searches are equal. We optimise our bids to who is searching, not just what they’re searching for. We optimise through a combination of bespoke analyses, scripts and automation.
Kinase is a Google Premier Partner. Google recognise us as a digitally-advanced agency, continuously exceeding Google’s product adoption metrics compared to other independent UK agencies. Kinase is recognised as the leading independent agency for Ad Copy Best Practice and Audience Adoption.
Kinase has a track record of growing Paid Social activity to exceed client targets and expectations. We offer full funnel management across platforms, integrated with Paid Search and with stores.
Across branding, prospecting and remarketing, we layer audiences and ad types, building the right structure for each account.
Through our partners at Kenshoo, we’re able to optimise, build audiences and share insights across Social and Search channels. There are powerful opportunities to leverage Paid Search data to improve Paid Social performance. This includes building audiences based on search intent, and leveraging the top performing product groups from Google Shopping.
Shopping & Feeds
Closely related to traditional PPC and now surpassing it in sales value for many retailers, Shopping campaigns on Google and Bing nonetheless require a separate set of techniques to ensure maximum effectiveness.
Kinase will work with existing suppliers or provide a standalone feed solution which can be optimised for structure and contents to provide the best possible basis for activity. We then apply novel solutions to account structure, monitoring and bid optimisation to maximise performance.
Kinase can take your shopping campaigns further:
- Retail & Shopping specialists
- Feed data optimisation
- Search term delineation
- Product prioritisation
- Location Inventory Ads
As early adopters of Shopping in 2012, Kinase featured in one of the first Google case studies on Product Listing Ads as they were then known. We have continued to innovate just as Google has continued to develop the product.
With the arrival of programmatic display, the performance metrics and optimisation techniques which we have honed on PPC can now be applied to Display to drive measurable ROI and other well quantified benefits. Simultaneously technology is converging with data and audiences from PPC directly transferable to Display and vice versa.
The opportunities will only increase. For instance with Customer Match, messaging from the CRM programme can be coordinated across PPC, Gmail Sponsored Promotions and YouTube. Views who interact with the Youtube ad can then be further added to remarketing lists for a truly joined up experience.
Kinase provides remarketing, prospecting and branding display services.
YouTube & Video
YouTube is a fast moving performance channel. We have planned and executed successful campaigns for major UK retailers.
- Taking the same approach with YouTube as we do with Search we have capitalised on both branding and performance aspects
- Ongoing Improvements in all primary KPIs as wimagee optimise towards best performing combinations of audiences and creatives
- Big Uplifts from campaign to campaign as we capitalise on all previous learnings
Consulting & In-housing Services
Consulting for Established Teams
Kinase provides the benefit of our expertise to companies who run performance marketing in house – or would like to.
Kinase has helped a variety of companies to get more out of their PPC, including M&S and C&A.
Even the best in-house team can benefit from the outside perspective of a specialised agency sometimes. This can be in response to a specific need such as a major project like a restructure or adopting a new tool, or a more general desire to benefit from the latest ideas and techniques that we are continually developing; in such a fast moving industry there’s usually something new you could benefit from.
Kinase will fully customise our support to your requirements:
- Selection and deployment of Paid Search management technology, handling licensing, first-line software support and best practice.
- A ‘transition team’ to take over day-to-day management from your old agency and migrate to your in-house team.
- Recruitment and training of your in-house team, establishing processes and practices to insulate you from staff attrition in the future.
- Ongoing support via performance and strategy audits, development planning and continuing professional development.
Kinase in-housing clients include: WEX, Really Moving.
(+44) 020 3950 3841