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Our first step is to understand your business objectives. From web sales to footfall to brand awareness, digital marketing has a role to play.
With these objectives in mind, we can collaboratively define the correct KPIs, target the right customers and plan the right mix of channels to deliver truly exceptional performance.
Paid Search optimisation enables you to gain the most qualified clicks for your KPIs. Kinase can drive your business growth through the power of potential customers and what they are searching for.
Shopping & Feeds
Closely related to traditional PPC and now surpassing it in sales value for many retailers, Shopping campaigns on Google and Bing nonetheless require a separate set of techniques to ensure maximum effectiveness.
Kinase will work with existing suppliers or provide a standalone feed solution which can be optimised for structure and contents to provide the best possible basis for activity.
With the arrival of programmatic display, the performance metrics and optimisation techniques which we have honed on PPC can now be applied to Display to drive measurable ROI and other well quantified benefits. Simultaneously technology is converging with data and audiences from PPC directly transferable to Display and vice versa.
YouTube & Video
YouTube is a fast moving performance channel. We have planned and executed successful campaigns for major UK retailers.
Taking the same approach with YouTube as we do with all our channels we have capitalised on both the branding and performance aspects.
Consulting & Support
Kinase provides the benefit of our expertise to companies who run performance marketing in house – or would like to. We have helped a variety of companies to get more out of their digital channels, including M&S and C&A.
(+44) 020 3950 3841